There are over 5 billion social media users in the world today. It is no longer a niche or a fad, but has become an integral part of our lives. Social media has grown from being just about staying connected with friends and family to something much more than that. It is a place for businesses to thrive and grow on word-of-mouth recommendations and endorsements.
However, it’s not as easy as signing up for an account and waiting for the followers to come pouring in. To get ahead in this competitive space, you need to have a plan of action – A social media growth strategy that takes you from zero followers to thousands in just weeks.
There are lots of benefits of having an active presence on social media sites, which is why so many businesses make use of them as marketing tools.
But in order to see results, you need to know what works and what doesn’t when it comes to growing your audience on these platforms. This blog post will equip you with everything you need to know about Social Media Growth –
What is Social Media Growth?
Social Media growth is a strategy to increase the following of your social media accounts. It is usually a part of a broader digital marketing strategy.
In simple terms, social media growth is about growing your social media accounts by getting more followers, likes, and shares.
When your posts have more likes and comments, it shows that people have found your content interesting enough to engage with it. This increases the chances of your content going viral, which will help you attract more followers to your account.
How to measure social media growth?
This is one of the first things you should do when you kick-start your social media growth strategy. You can analyze your current social media accounts, along with the competition, to get an idea of how far you need to go. Some of the most common metrics used to measure social media growth are –
- Engagement – The number of likes, comments, shares, and impressions on your posts. The higher the engagement, the higher will be your social media growth. – Reach
- The number of unique people who have seen your posts. The higher the reach, the closer you are to achieving your social media growth goal.
- Revenue – The number of sales that were generated by your social media channels. The higher the revenue, the more successful your social media growth has been.
A brief history of social media growth
Social media has come a long way from being a site that only students and teens used to stay in touch with their friends. It has evolved into a place where businesses and marketers can thrive and get more out of their investment.
Facebook, for example, has come a long way from being just a place for people to connect with each other. It has now become one of the most powerful marketing tools available for businesses.
There are thousands of brands that have become successful thanks to Facebook. Other social media sites such as Twitter and Instagram have also grown in popularity.
With more and more people joining each of these platforms, it has become increasingly difficult to get noticed. In the earlier days of social media, the only way to attract new followers was by growing your fan base through posting high-quality content that your target audience would find interesting.
But these days, you not only have to create good content, but also have to find ways to promote it so that people actually see it. What’s more, it is not enough to just promote your posts once – you have to do it consistently if you want to see your social media growth take off.
Step 3: Create great content
One of the most important aspects of social media growth is having relevant and interesting content that people will want to engage with. Social media is all about engagement, and if people don’t find you engaging, they will simply move on to the next post. One way to keep your audience hooked is to use click
headlines. Click bait headlines are headlines that are so attention-grabbing that your readers can’t help but click on them. But while they can lead to more traffic to your posts, they can also lead to click
bans – which can result in your account being shut down. Another way to make your content more engaging is by creating polls and quizzes. Other than being great content, these also help you determine your target audience and what they are interested in.
Step 4: Build your audience with blogging
One of the most powerful ways to grow your social media accounts is by blogging. A blog has been the cornerstone of online marketing for years, and it has only gotten more powerful with time.
With social media core becoming increasingly popular, more and more people are spending time on these sites. Which means the competition for your posts is also increasing.
That’s why you need to be more aggressive in promoting your content. However, since you can’t promote your content on social media, you need to find other ways to get it in front of your readers.
One of the best ways to do this is by blogging. The content you post on your blog doesn’t just stay there – you can easily share it on your social media accounts.
Bottom line
Social media growth is a strategy that helps you promote your brand on social media platforms. It is important to create engaging content that people want to share with others. You can also use blogging to drive traffic to your social media accounts. Once your accounts are established, you can use them to drive more traffic to your website.
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